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Fast forward four years, and it was Appleton’s bombshell hairstyling that framed Lopez’s now-infamous Super Bowl performance in February, which he pulled inspiration from when concepting the Malarkey biden 2020 sunglasses american flag election shirt it is in the first place but eight different hair moments required for the making of “Pa’ Ti – Lonely,” which was filmed in New York over the course of three days. “A few months back, me and JLo always like to talk about the process of who she’s gonna be, what the look is gonna be, and we had come off the Super Bowl where she had that big sexy hair, and we were just in a glam moment,” he shares. “The first half of the video she’s kind of on the nicer side, and then in the second video she gets more badass. The first video is kind of clean, and then she’s escaping jail and getting revenge.” Compared to their work in February, the shoot was a whole new experience. “It’s a different world we’re living in right now,” says Appleton, who’s captured wearing a mask while touching up Lopez between scenes as she lounges in a robe and slippers. “[There were] minimal people on set, I’m wearing a mask, everyone was tested every day–you move with the times, you roll with it. We wanted to create great content in a safe environment.”
As the Malarkey biden 2020 sunglasses american flag election shirt it is in the first place but music video tells the story of a crooked billionaire and her relationship with her driver-turned-undercover-agent, the characters’ corresponding looks had to evolve. One of JLo’s favorite styles on set was what Appleton calls the “Wolf of Wall Street” scene, where he pulled her hair back on the sides and pushed her natural curls to the top of her head as wavy, faux bangs. “It’s also one of Alex’s favorite looks,” says Appleton, referring to Lopez’s husband, Alex Rodriguez. “He loves her hair like that—always. The way it’s tight at the side gives you this kind of androgynous feel, but then the volume with the curls on top is just kind of fun and a little bit of an 80s or 90s nod as well.” Part of its success was another sign of the times: “I think with quarantine, people have been embracing their natural texture,” says Appleton. “Trends come from society, what’s going on, and the mood, and it’s definitely a reflection of that.” He spritzed ColorWow Dream Coat for Curly Hair through her lengths and let them dry into “a really defined curl, but it’s not crispy and hard, nor is it frizzy and soft,” to allow for the honey hue—perfected by colorist Tracey Cunningham to glow on camera. A simple blowdryer attachment was key. “Bring the diffuser back!” Appleton enthuses, pointing out that concentrated airflow can create frizz. “Effectively, the style is as simple as working with your natural texture, and then you want to get the sides tight,” says Appleton. “I always work with the eye line and pull it upwards, then it’s a french twist at the back, get some pins in there, and then you want the volume on the top and you can play around with the bangs to suit your face shape.”
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